From Jiuting Workshop to New York Courtyard: How This Songjiang Enterprise Forged Its Own Path Overseas

“It took us seven years to go from a workshop in Jiuting to courtyards in New York,” remarked Peng Haoming, General Manager of Fengxin (Shanghai) Industrial Co., Ltd. (hereinafter referred to as Fengxin).

This enterprise, rooted in Jiuting Town, Songjiang District, has successfully transformed a 20,000-square-meter industrial park into a significant link in the global supply chain for outdoor decoration products through long-term resource integration and technological upgrading.

As an integrated technology-industry-trade enterprise with capabilities in manufacturing, international trade, and R&D, Fengxin operates on the development philosophy of “Connecting Chinese Smart Manufacturing with International Standards.” Its self-developed products, such as the electric louver eco-room and smart courtyard gates, have entered markets in over 30 countries and regions worldwide, with annual export value exceeding 150 million RMB.

Starting from Jiuting: Grounded in Industry, Deepening Overseas Markets

“In the outdoor decoration product sector, domestic competition is fierce, so we chose overseas markets as our core breakthrough,” Peng Haoming told the reporter. By offering a closed-loop, one-stop outdoor decoration solution, the company ultimately won the trust of international clients. Established in 2017, the company built full-chain capabilities in R&D, production, and delivery based on deep insights into outdoor leisure scenarios. Products like the electric louver eco-room, retractable pergola roofs, and aluminum fences are exported to the US, Germany, Australia, New Zealand, and other countries, favored for their simple and elegant design, reliable quality, and easy installation, with annual export output value close to 200 million RMB.

Currently, over 80% of the company’s revenue comes from overseas. “The national ‘Belt and Road’ initiative inspired me. As an industrial enterprise, we must both leverage local advantages and focus on the global market,” Peng Haoming said. The early startup phase involved many ups and downs and challenges, forcing them to “cross the river by feeling the stones.” However, through these experiences, they continuously adjusted their strategy, eventually developing a production management mechanism that suits market rules and the company’s development. Today, their products hold a differentiated competitive edge in high-end European and American markets, making Fengxin one of the pioneers in its domestic industry to achieve large-scale exports.

Innovation-Driven Development: Smart Technology Creates “Star Products”

Fengxin’s growth stems from continuous investment in technological R&D and product innovation. By establishing subsidiaries like Fengxin Dun (Shanghai) Intelligent Technology Co., Ltd., the company has built a complete industrial chain covering R&D, production, and sales.

Addressing pain points in overseas markets, Fengxin introduced “fool-proof installation” designs that significantly reduce labor costs. Meanwhile, products incorporate cutting-edge technologies like cloud control and smart sensor systems, for which the company has applied for multiple patents.

Taking the star product, the “Louver Eco-Room,” as an example, it integrates sunshade, windproof, and rainproof functions. Its remotely controlled reversible louver structure offers far superior heat dissipation and ventilation compared to traditional sunrooms, making it a top choice for patio upgrades in European and American homes. “This is an innovative upgrade of the sunroom. Currently, there aren’t many companies in China that can provide a full-chain, independently developed eco-room solution, which is why it’s highly favored by overseas clients,” Peng Haoming explained. Additionally, products like whole-house customization, office furniture, glass doors and windows, and movable glass sunrooms have become popular choices for overseas projects due to their eco-friendly processes and international certifications.

Regarding after-sales service, Fengxin has established an efficient response mechanism. “Doing after-sales service well means the enterprise is half successful,” Peng Haoming stated frankly. Through 24/7 online support, localized technical support implementation, and regular after-sales follow-ups, the company has won long-term customer trust and seen repeat purchase rates consistently rise.

Going Global: Strategic Upgrade Focused on Enhancing Both Capacity and Quality

Since its founding, Fengxin has completed the transformation from a single foreign trade company to an international technology-industry-trade group. In 2021, the Fengxin Dun Intelligent Technology factory commenced operations, introducing advanced equipment for self-production and sales. In 2022, Fengxinda Landscape Engineering Co. was established, focusing on the domestic outdoor leisure market. In 2024, Fengbaibaiju Construction Engineering Technology Co. entered the whole-house customization field, further expanding into the high-end home markets of Europe and America.

Looking ahead, Fengxin has a clear strategic blueprint: deepen cooperation with distributors in overseas markets and set up regional offices to strengthen local services; domestically, optimize supply chain management and explore a “partner fission” model to drive improvements in both production capacity and quality.

Peng Haoming revealed, “Our goal is to gradually increase annual revenue from 150 million RMB to 400 million RMB as we develop through stages, striving to become a leading brand in the global outdoor leisure sector.”

“Manufacturing is not easy, but the harder you work, the luckier you get.” Peng Haoming firmly believes that on the fertile ground of Jiuting, Songjiang, persistence in quality and innovation can enable manufacturing to “go global” and let the world see the strength of Chinese enterprises.

Reporter: Zhu Yinghong

Editor: Gui Kexin

Reviewers: Zhou Yangbo, Zhou Yuwei